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Values and Identity

Vision StatementAssegid Habtewold Quote: “Your values define who you truly are ...

“A center of excellence in business, entrepreneurship and innovation”

Mission Statement

“To create value to our customers through meaningful innovation”

Goal

“To become a destination of quality products and services”

Motto

“Change it”

Core Values

  • Customers first: 
    Superior customer satisfaction is our ultimate aim.
  • Innovativeness: 
    The Company applies solutions that meet new requirements and articulates the market/ community needs.
  • Team work: 
    We help each other to succeed
  • Sustainability: 
    We are committed to building a better world
  • Quality: 
    We invest in projects that are constantly improving the quality of life through their products.